In this brief philosophic inquiry I begin with defining philosophy as the love of wisdom. I argue that the purpose of philosophic enquiry is to study archetypal ideas which define life and culture today along with its evolutionary impetus. Both Logos, or discernment and understanding and Eros and phenomenological relatedness, arew equally important in the study of ideas. I indicate that love of ideas means love of the spiritual pole of the archetype. Since archetypes have an instinctual base, they have a dynamic component. To live the dynamic component means to incarnate the archetypal idea in life. To live it consciously brings wisdom and existential harmony between ideas per se and their dynamic expression in life.